“But we are 100% opposed to ads that threaten consumer privacy and security.
“We are not an ad blocker and we are not at all opposed to advertising,” says Disconnect COO Gus Warren. “Disconnect Mobile offers unique threat protection at the network request level so that users are protected across all their apps and mobile browsers,” said Disconnect’s CTO Patrick Jackson, a former NSA engineer.ĭisconnect Mobile works by blocking more than 5,000 tracking services and suspected malware sites from connecting to a user’s device.Ī temporary ban on the app by Google earlier this month citing “interference with other services” led to hundreds of media reports and an uproar on social media.ĭisconnect resubmitted their app to make it clear that they are not an adblocker and are focused on protecting consumer privacy and Disconnect Mobile is again available for install in the Play Store, as well as iTunes.Īlthough Google has not specifically responded to requests for more information, industry consensus is that Disconnect Mobile was suspended because it was mistaken for an ad blocker. Many consumers also do not realize that just visiting a webpage containing malvertising, without even clicking anything, can put them at risk. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a normal advertisement or website.
Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused a public outcry.
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